The crisis in email deliverability is not a fluke and it really isn’t something we don’t understand. We know the reason and we know why it continues to be a challenge to online merchants such as you and I. The issue has to do with spam filters that are constantly in a state of evolution.
There is an ongoing tit for tat war going on between internet mass merchandisers, otherwise known as spam artists, and the software protection services that sell us and our ISP servers spam protection software. Spam protection is not a static business. It is one that is always changing because there is a living enemy, spam artists, who are working hard to circumvent spam filters. So almost as quickly as spam filters find ways to catch spam and route it to deleted or spam quarantine folders, spam artists figure out that the spam filters have gotten a leg up and they go to work to find new ways to get around the spam filters.
It is a vicious cycle and one that can steal your time that you need to devote to building your business, develop your products and services and build good customer relationships. To do all of that you need reliable email delivery. But in order to be assured your marketing or customer service emails get all the way to your customers each and every time, you will have to find a way to keep up on the latest tricks of email design that will get your email delivered while spam operators are blocked by spam filters.
Who has time to keep up with this constantly changing battle field? But at the same time email is a cornerstone of most of our internet marketing plans. So this is a perfect scenario to find an expert service that you can turn over your email design issues and who makes it their business to keep up with the ongoing war between spam artists and spam filter designers. By turning it all over to a professional for a fee, you can let someone else worry about email deliverability and you can focus on your business.
A good example of an email service that can do the job and add value in a multitude of other ways is Lyris. You are a prudent business person and you don’t want to pay for yet another service to do what seems like should be something you can do easily, namely design and deliver expert and professional email communications. But email services like Lyris offer a package of services that can deliver a lot of value to your business and put you in control of how your email marketing is working. Some of the services that you can look to get for your subscription to an email service provider like Lyris are…
. Assistance with professional development of emails so your emails look great and grab the attention of your customers.
. Development of HTML code for your emails that works and that does not trigger spam filters to quarantine your emails. This service alone makes the cost of using a professional email developer worth the money.
. Manage email lists and scheduled large scale mailings. You may have multiple marketing campaigns targeting different niche customer groups. A service like Lyris can automate the email releases so you can set it up and walk away from it.
. In depth reports on deliverability and other email metrics.
Its worth taking a look at using a service like Lyris. They can keep up with current trends in spam filtering and make sure your email delivery problems are neutralized so your email marketing programs work every time. The peace of mind alone is worth the cost.